Coca-Cola Christmas
Coca-Cola is synonymous with Christmas for the older generations, but when it comes to 16-21 year olds they are quickly losing relevance. Our strategy team gave us a great jumping off point, pinpointing how Gen Z are too busy being radical game changers to have time to relax for Christmas, and that Coca-Cola needed to help the younger generations reposition mindless indulgence as a time to refresh.
To gain relevance, we partnered with PAQ from Kyra TV, and used their exciting clothing line 'Ways of Seeing' to create Christmassy Coca-Cola Loungewear, encouraging consumers to stop and chill out during the festive season in the 'waviest garms' (I know, I know), with a limited edition run of trackies.
The outfits were given out to the first 150 consumers to get to Protein Studios grabbing a gift box with the outfits selling out within a two hour window.
Team: Joseph Clarke- Knowles, Sam Harris, Rosie Wickes, Ruth Barley