Coca-Cola pitch
Coca-Cola is all about happiness and bringing people together. But they felt they were losing relevance with younger audiences and that their association with mealtimes was weakening. Their brief to us was to create a physical experience that would centre around meals, would engage millennials and help being people together again.
Dine and Discuss
When we were thinking about mealtimes and meeting up with friends - we kept coming back to our dislike of small talk and how it often left us feeling unsatisfied. And although small talk does have its uses, we rarely delve deeper and have more meaningful chats with those we care about - rendering our interactions superficial and unfulfilling.
Our remedy to this was to encourage consumers to have more meaningful conversations with friends, and go beyond the usual small talk - by creating a dining experience where deep conversation is on the menu
We suggested creating a single-table restaurant that would allow a group of friends to sit down and share a meal, with a series of conversation prompts featured on the menu, bottles of coca-cola and digitally appearing on the tables - from your hopes for tomorrow to the goal you’ve never told anyone.
Our remedy to this was to encourage consumers to have more meaningful conversations with friends, and go beyond the usual small talk - by creating a dining experience where deep conversation is on the menu
We suggested creating a single-table restaurant that would allow a group of friends to sit down and share a meal, with a series of conversation prompts featured on the menu, bottles of coca-cola and digitally appearing on the tables - from your hopes for tomorrow to the goal you’ve never told anyone.
