Coca - Cola X Stranger Things
Coca - Cola came to us with a really exciting brief, they wanted to create a buzz around their Stranger Things partnership, standing out from the 73 other brand deals that the popular Netflix show had made. As big fans of the show, it seemed only natural that we would pay homage to the retro arcade featured heavily within the series, and tapping in to millennials' love of all things old school.
Those who braved the two-hour queue were rewarded with retro games from 1985, and a grimy, dark, UpsideDown lair - hidden behind an upside down Coca-Cola vending machine, and accessible only to true fans of the show.
The one day event resulted in a plethora of social coverage and articles in HypeBeast, HypeBae, ES Online, The Grocer, LondOn the Inside and Time Out; with Campaign naming us in their "Top 11 Stranger Things Activations" and 4th in their "Top 10 2019 Live Experiences"
Team: Gordon Cherrington, Julius Judah, Suzanne Bannister, Rosie Wickes, Theo Taylor, Ruth Barley, Terrence Shek