Barclays
Campaign Concept|Art Direction|Copy
New onto. the account of Barclays, my first challenge was a very quick turnaround response to help talk about their 25 years of support of grassroots football initatives. To celebrate this, Barclays were planning on giving away 25000 lost balls - a replacement for all those balls that get stuck in a tree or chewed by a dog.
The Lost Ball Project
We wanted to really play into the familiar emotion of losing a ball, everyone has felt it - but we wanted to show it. We used a combination of Lost Posters as a design mechanic, and POV reaction shots... from the perspective of the ball itself . The end result? a series of 15 and 6 second paid ads set to James Blunt's Goodbye My Lover - showing aghast reactions as a ball sails away over a fence, into a tree and on to a roof.
Team: Chris Rush, Archie Challen, Maggie Thomson, Laura Taylor, Will Porter, Sam Nicklin, Harriet- Kate McKean, Izzy Williams