Nando's Organic Socials
At Born, I have the joy of working as a retained Creative Strategist on Nando's, helping craft the creative response to campaigns such as a Nandoca recruitment drive, but also our organic evergreen content across Tiktok, Instagram, Twitter and Facebook.
Creative Approach
Nando's is a really rich creative territory, that allows us to play with food, their place in culture as a National Treasure, and lean into the weird and wonderful side of social to continually create content thats engaging and eye catching. We flex their Key Brand Assets across the likes of crane machines, Street Fighter style side dishes, Peri Pocket and suncreams, to continually build on that brand love and recognisability, as well as leaning in to universal Nando's truths like dancing in the toilets.
Team: Paddy Smith, Lee Holder, Chuck Smith, Kelsey Black, Temi Adedoyin, Seth Wallis, Nush Simms, Olivia Earnshaw