The Ciroc Collective
Leading the creative output of Ciroc has been such a wonderful creative challenge, tasked with making Ciroc a truly social-first, culture led brand, we've worked on a prescriptive social strategy and creative approach that takes inspiration from luxury fashion brands such as Gucci and Jacquemus.
The ciroc collective
Alongside this broader piece of work, we worked on their collective launch, a celebrity and talent ambassador platform to last the next year. Leading their overall creative approach, we worked and consulted with numerous other agencies to make sure that creative platform, Social, BVOD, OOH and shopper activity was all aligned, whilst also staying consistent to our broader creative proposition - producing a suite of assets on social that have acted as a blueprint for all other creative outputs.
Team: G Halliday, Maihri Gill, Fleur Page, Sam Walker, Elin Butler, Rhiana Khalsi, Liam Glover, Kelsey Black, Ellie Leith, Claire Bouchara