Uber Emea
After being part of the Uber Pitch Team at Born, I was brought onto the account as the Creative Strategist for Mobility, across UK, France, Spain and Germany, with the brief to help make Uber feel less corporate and more human by embedding the brand in culture across Europe, with a localised approach for each market.
The Creative Approach
We used productions to tell larger stories - heroing Earners in the UK, whilst getting in with Rap Culture in France - through freestyles that name drop Uber, and a backseat look at how movement helps inspire up and coming rap stars. We also leveraged memes and cultural truths across markets to build relatability, localised with cultural relevance in mind.
Team: Sarah Rainford, Liam Shanahan, G Halliday, Izzy Lynam, Chuck Smith, Sam Walker, Bastien, Matt Tallant, Mary Kingcott, Pauline Sennepin, Juanjo Vega, Claire Bouchara, Norbert Paillades