Nike X Office
Creative Direction | Production | Campaign Ideation
Whilst at Connects, we received a brief from Office and Nike, tasking us with creating a shoot narrative to help launch the Nike Waffle, in a way that would appeal to Trend Mavens. The launch serendipitously coincided with Lockdown restrictions easing, and Office wanted eye catching visuals to feature across social, as well as in the windows of key stores.
Back to Brunch
To tie in with the easing of restrictions, and the aptly named 'Waffle' silhouette, we created 'Back to Brunch', solidifying the trainer as the must wear shoe as we step back out into the outside world. We opted for an indoor restaurant setting, with brunch in the background to set the scene, and poses that heroed the shoe and showcased the whole Back to Brunch look. Added illustrations across the still assets brought in extra intrigue, as well as stop motion style videos, that showcased the recipe for the perfect brunch outfits to complement the Waffle.
Team: Allie Lanson, Steff Garrard, Chris Miller, Jack Howell, Tilly Jones, Joolie, Lois Lillian