Seedlip
Brand Strategy| Creative Direction | Production| Tone of Voice
Organic Socials
Seedlip came to us with a challenge, although they were a trailblazer in the non-alc category, they were losing out to more exciting and vibrant competitors that were new to the space. So we took a bolder approach, instead of being seen as a compromise, or something you drink when you aren't drinking - we wanted to just be "something interesting to drink". Still informed by its botanicals and links to nature, we moved away from where it currently sat with multiple tones of green and a subdued TOV - to something vibrant and more culturally informed. Our links to nature became more about getting out and about outdoors, or floral ice cubes and serves with seasonal produce.
Team: Ollie Irwin, Heather Topf, Will Manko, Ben Chan, Jacob Santos