Citizenm san francisco launch
citizenM are an affordable luxury hotel chain with locations across the globe, who tasked us with helping announce their newest hotel launch across Instagram and TikTok, and position San Fran as the place to visit, in a time when the world was just opening back up post pandemic.
where Citizens Collide
San Fran is the City of Dreamers and birth place of airbnb - so it seemed only right that our creative concept centred around the one thing airbnb cant give you - the hotel lobby, filled with such a variety of people, you never know who you'll collide with. We selected four inspiring San Fran natives, from a Drag Nun to a female cannabis advocate, filming their view of the city whilst using TikTok inspired transitions to show them colliding and crossing paths with each other.
Team: Paddy Smith, Hannah Penhall, Will Menko, Fleur Page, Mary Kingcott, Jack Sirkett