Dazed x Coca-Cola Energy
Coca-Cola tasked us with getting their exciting new energy drink into the hands of 20-somethings, aiming to bridge the gap between leaving work and going out. Linking to this, Coca-Cola also wanted a presence in the music scene, feeling that this was a space that they could play naturally.
To ensure that the right people engaged with the brand, we partnered with Dazed to create a pre-drinks DJ Set, re-energising party goers after work with serves of Coca-Cola Energy and an intimate set by Ross from Friends. It was a stark departure from Coca-Cola's polished brand presence, but resonated hugely with our target audience, creating queues out of the door and a sold out event.
Team: Sam Sloman, Rosie Wicks, Suz Bannister, Ruth Barley