Don't Talk to Me
Pitch| Concepting
Il Makiage are a tech focused beauty brand from Israel, using incredible AI innovations to correctly match your foundation with 98% accuracy - all without ever seeing your face, through a series of sassy, online questionnaires. But in an age of internet shopping, make-up sales still largely live off line.
We came up with a huge London launch campaign, centred around the best part of internet shopping for high maintenance, sassy, women; not having to talk to a single person. Everything would be centred around instant gratification, exclusivity and how technology allows consumers to be maximalist and bold. Our platform, Don't Talk To Me, would be brought to life in a variety of executions, from Men's Fashion Week Teasing, Time Out Wraps and Instant Gratification Pick up points, allowing consumers to order products and get them the very same day.
Post teasing, we would create a show stopping stunt in the window of Selfridges. Using remote controlled robotics, we would host live telebeauty sessions allowing our audience to have their make-up professionally done in London…by an artist in New York. Manchester and Milan. Liverpool and LA. This would be a world-first moment for the make-up industry, spearheaded by Il Makiage.
As a final launch moment, we would fully bring the joy of online shopping to life - creating a retail space, where consumers could shop in peace, with exclusive use of our staff-less space, being guided around by nothing but an AI system and illusionary projections of products.
We lost the pitch, despite asking us to think big, we were so ambitious it scared them!
