UNILAD GRUB Creative strategy
The Senior Product Manager and I were tasked with taking UNILAD Grub and creating something that was more inspiring, bringing in a wider audience and bring in more clients.
We created a series of formats that could sit as original content, but also form brand partnerships. In addition to this, we created a creative strategy to diversify content and overhaul Grub's platforms, to put out a distinctive, more premium feel.
We created a series of formats that could sit as original content, but also form brand partnerships. In addition to this, we created a creative strategy to diversify content and overhaul Grub's platforms, to put out a distinctive, more premium feel.
With a more premium look and feel, we gained new clients for the channel - such as Samsung, Heinz, Aldi, and Visit Britain.
Formats
A City in 5 Meals: Tapping into the idea of travelling for food, spread out into 5 pillars that matched the pages objectives.
5, 10, 15: A recipe format featuring 5 ingredient dishes for under £10, that can be achieved in just 15 minutes.
Design your own: Using audience insights from instagram polls and sliders to create a bespoke recipe video that we know the Grub audience is interested in
Four ways: A quick fire recipe style video that allowed brands to show off the diversity of a product.
5, 10, 15: A recipe format featuring 5 ingredient dishes for under £10, that can be achieved in just 15 minutes.
Design your own: Using audience insights from instagram polls and sliders to create a bespoke recipe video that we know the Grub audience is interested in
Four ways: A quick fire recipe style video that allowed brands to show off the diversity of a product.
Team: Louisa Sorensen
Vegas Milkshake: Richard Houghton
DIY BBQ Experience: Sam Walker, Gio Forino
Snack Hacks: Sam Walker, Brandon Bailey
Snack Hacks: Sam Walker, Brandon Bailey